Obela Brand Book

Verena Tam

Obela is an international Hummus brand from Pepsico/Strauss. At Studio Yotam Bezalel I was responsible of the new Brand Identity Guidelines for a complete market relaunch of the Brand. The rebranding included packaging design, redesign of the entire visual identity and style guidelines for corporate and future marketing materials.

Brand Book Cover

Brand Book Cover

Brand Book (Contents)

Brand Book (Contents)

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Brand Book

Rollup

Rollup

Packaging

Packaging

Packaging

Packaging

Packaging

Packaging

Packaging

Packaging

Packaging

Packaging

Packaging

Packaging

Website

Website

Website

Website

Website

Website

Website

Website

Website

Website

Website

Website

Ad banners

Ad banners

Photography

Photography

Photography

Photography

Photography

Photography

Photography

Photography

Photography

Photography

Photography

Photography