Volkswagen Messebau IAA 2019

Location - Frankfurt, Germany
Firm - Mutabor, Hamburg (2019)
Contribution – Interior Design, Product Design, Visualization, Virtual Reality Content (3DOF + 6DOF), Architectural Details, Parametric Design for the interior facade(Grasshopper).
Softwares used – Rhino, Grasshopper, Unreal Engine, Enscape

New brand design of Volkswagen which was launched in IAA 2019, introduced elements such as vibrant sky, light frames, vibrant walls, etc were added to the concept of ID walk.

The Messe was designed around ID walk that takes the visitors and special guests through the overall experience of I.D. concept and the new I.D.3. The space is arranged around a primary central stage and two secondary stages. The rest of the space is designed keeping in mind the group night and public night.

The two set ups should be able to seamlessly blend into each other. The coffee lounge and the VIP section is divided by a parametrically controlled facade which opens and closes itself giving a sense of privacy and openness so that the croud inside gets an unobstructed view of the exhibits and the shows.