Martjie Louw
I am a through-the-line Senior Art Director with 13-years working experience.
I’m an enthusiastic problem solver who gets a kick out of turning complex business problems into simple and unique creative solutions. I love the challenges that go hand in hand with our ever-changing industry. Since 2011 I’ve operated as a freelance creative, after almost 7 years spent in permanent positions at Ogilvy Cape Town and Johannesburg. Currently I am based in South Africa but would love to relocate to Germany in 2018.
My experience spans across a wide range of sectors for local as well as foreign countries, including cellular/mobile networks, financial, entertainment, food & beverages, automotive, public services, and health & beauty. I’m comfortable working across the entire spectrum of media whether it be print, TV, online, integrated, activation or below-the-line.
I believe in honesty, selling and producing innovative creative work that makes the clients, as well as the consumers happy.
Specialties:
Ideation
Film
Client relationships
Presentation of work to clients
Art direction and craft
Integrated marketing
Brand development
New product launches