Logo design for the clothing & travel brand ES

Logo design & claim for the clothing & travel brand Electronic Scouts. The Electronic scouts are specialized city guides showing tourists the best electronic party spots in the city.

The idea was to refer to the scouts as an experiencd guide and the fact that tourist guides mostly hold little flags to be recognized from far.

So we illustrated a flag including the two initials of the brand name Electronic Scouts. The black color is refering to the night. This is the time when the tours mostly take part!